Merchandise Products from Business and Archiving Department ESA

The Faculty of Cultural Studies of Brawijaya University is a faculty that has many organizations inside it. In this article we will discuss one of the departments of ESA, namely the Business and Archiving Department (BAD), which is currently launching their own merchandise products in the form of t-shirts, totebags, and stickers with various designs.
BAD is one of the departments within the ESA English Literature department’s organizational group. They are the department in charge of developing students’ business interests through various entrepreneurial projects. BAD’s merchandise is a form of implementation of one of the department’s entrepreneurial projects. This activity is deliberately held to train students to be creative and entrepreneurial, with the hope that their hard skills and soft skills are well developed as a provision for them in the future.
This activity to sell merchandise also aims to train creativity and support the creative efforts of English Literature students from Faculty of Cultural Studies Brawijaya University. With this activity, it is hoped that students will help each other to produce a product that is suitable for sale to the public. Of course, in this case, students are required to use their creativity so that the products they produce together can attract customers.