The Student Creativity Proposal Writing Program (LP2PKM) has been completed. The awarding night held at Samantha Krida Building on Thursday (18/1/2024) has announced the names of students winning the competition, including Faculty of Cultural Studies (FCS) Universitas Brawijaya (UB) students who won several categories.
FCS UB students won second place in PKM-RSH 3. They are Nadia Syahida, Salwa Zukhrufa, and Kamilah Rahmawati, all three are from the Study Programme of English Literature batch 2023. Additionally, Nadia Syahida also won the title of Talented Student of PKM-RSH Class 3.
Nadia Syahida as the team leader of PKM-RSH team, shared her reason for choosing the title “Perception and Public Awareness of Pink Tax in Indonesia: A Study on Gendered Product Price Inequality” which stemmed from her concern as a woman who realized that there are significant price differences between male and female products.
“We also realized that the key to solving this problem is public awareness, especially women, because if people are aware, they will have the power to reject this price discrimination by choosing products that are not subject to pink tax, and will force companies to equalize prices if they do not want to lose consumers,” she explained.
In the process of working on the PKM, Nadia explained that it required several stages of the process of proposal writing, such as problem identification, literature study, research and implementation design, and preparation of data analysis reports.[trans.adhyaksa/ed.vidya/PR FCS/copy.aaz]
